It’s never been easier to raise money for a B2B startup. But it has never been harder to grow one. Systemic headwinds across channels are pumping costs and slashing performance. B2B CACs rose 60% from 2014 to 2019, a trend that has since accelerated. Most startups primarily targeting SMB and mid-market customers in crowded spaces will struggle to keep LTVs above rising CACs because competition caps prices.
The CAC Crisis: Will 2022 Be Marketing’s 2008?
The CAC Crisis: Will 2022 Be Marketing’s…
The CAC Crisis: Will 2022 Be Marketing’s 2008?
It’s never been easier to raise money for a B2B startup. But it has never been harder to grow one. Systemic headwinds across channels are pumping costs and slashing performance. B2B CACs rose 60% from 2014 to 2019, a trend that has since accelerated. Most startups primarily targeting SMB and mid-market customers in crowded spaces will struggle to keep LTVs above rising CACs because competition caps prices.